The aim of the new campaign, #SaveTax, is to make its audience connect with the common man
SBI General Insurance has rolled out a rap song on #SaveTax, an awareness initiative enabling people to understand and avail the tax saving benefits that are associated with health insurance. This video is the third edition intending to educate people on how to save tax with health insurance, which is crucial and seasonal in the last quarter of the financial year.
The situation caused by the pandemic in the world and the ever-increasing medical inflation has made health insurance a must-have protection instead of just a personal choice to tackle the medical expenses related to unforeseen incidents that may arise in future. Hence, a health insurance provides the customer with double the benefit and solution.
“Under this campaign, we have created a light-hearted rap song route to convey the message of saving tax with health insurance, which literally means securing health & savings both, this is transpired in the campaign as secure Sehat Aur Bachat Dono. The campaign thought is also in line with the newly launched tagline Suraksha Aur Bharosa Dono,” comments Shefali Khalsa, Head – Brand and Communication, SBI General Insurance .
She further adds, "We are living in a very unpredictable time especially related to medical emergencies; thus, buying a health insurance has become important for any hospital expenses and beyond that it can also guard our savings. With this rap song campaign of #SehatAurBachatDono, our endeavour is to spread awareness on saving tax with health insurance which can enable them to make informed decision while buying health insurance in the financial year. We also intend to reach out to the youth through this route and inform them about health insurance and its benefits."
The campaign has been conceptualised by Hotstuff. SBIG intends to drive the campaign offline at channel partners level as well, in January, February and March 2021.
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