He has played a key role in driving vectors of FICCI’s national agenda in the sports sector including the creation of Task Force for Fantasy sports and eSports
The Federation of Indian Chambers of Commerce & Industry (FICCI) has re-appointed Sanjog Gupta, Head- Sports, Star India, as the Chairperson to FICCI’s Sports Committee in 2021. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee. Sanjog Gupta’s leadership will be instrumental in driving greater attention from India Inc. to the significant and growing ecosystem of sports and the creation of a conducive environment for continued investment.
“Sanjog’s leadership has been instrumental in driving attention from India Inc. to the significant and growing territory of sports. Given his knowledge and expertise in this sector, we are confident that his continued leadership will steer the committee to transform our industry vision into reality," said Uday Shankar, President, FICCI on this development.
Speaking on his appointment, Sanjog Gupta expressed, “It is my privilege to chair FICCI’s Sports Committee for the second year. The sports committee play a pivotal role in the ecosystem of bringing together stakeholders across the private and public sector. FICCI’s contribution has been invaluable in evangelizing sports amongst the corporate community and driving policy for growth, working with various arms of the government. In my responsibility, I am committed to driving forward Uday’s vision of fostering a multi-sport culture in India.”
Chanakya Chaudhary, Vice President (Corporate Services), TATA Steel Ltd. Jamshedpur, Shabnam Panjwani, Executive Vice President- Corporate Marketing & Communications, Edelweiss Securities Limited, Mumbai, and Dr. Amit Bhalla, Vice President, Manav Rachana University, Faridabad, will Co-Chair this committee.
As Head - Sports, Star India, Sanjog has been pivotal in establishing the Sports broadcasting space in India. In the past, he has helped shape and deliver marquee national and international broadcasts, watched in over 200 countries, ranging from IPL to the ICC Cricket World Cup. He also played a significant role in driving growth for home-grown Indian sports properties such as Pro Kabaddi League and Indian Super League. He has championed grassroots development in sports by partnering with the Sports & Youth Affairs Ministry to launch Khelo India, which seeks to drive youth participation in Sports.
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