Jagran New Media and Taboola have entered a two-year agreement. In accordance with the agreement, Taboola will become the publisher's sole partner for content recommendations in order to boost audience engagement and boost revenue growth.

Jagran New Media will be able to provide its 91.48* million Hindi, English, and Punjabi language readers with content recommendations across desktop, tablet, and mobile web thanks to Taboola's discovery engine and portfolio of products for enhanced reader engagement.

Using Taboola Newsroom, Jagran's editorial staff will be given access to real-time content performance data as well as actionable insights from Taboola's network to enable them to produce material that is pertinent to its audience. Additionally, Taboola News will make it possible for Jagran to highlight its content and attract new readers via special touchpoints on gadgets other than the open web. 

Jagran will make use of Taboola Feed as well, a vertically scrolling feed platform akin to social networks that give users access to a variety of information they like, including articles and videos. Jagran will use Taboola Video to offer its audience a non-intrusive and in-feed video experience. By offering customised and pertinent content, Jagran hopes to encourage users to stay on the website longer.

On the partnership, Bharat Gupta, Chief Executive Officer, Jagran New Media says, “Jagran New Media has been at the forefront of delivering news to a variety of audiences across regions and languages in order to maintain its leadership position among the top 10 news and information publishers in India. Our partnership with Taboola holds great value, as it will enable us to tap the potential of their technology expertise for improved product experience and grow our digital audiences across languages. We are certain that the partnership will enable us to attain growth in terms of user engagement, retention, and revenue.”

On this partnership, Gaurav Arora, Chief Revenue Officer, Jagran New Media adds, “It gives us immense pleasure to announce our partnership with Taboola. With their technical expertise, innovations, and offerings, we are confident that it will enable us to increase engagement for our growing audiences across categories. We are excited about the partnership and look forward to their valued association to drive value for our readers and explore new frontiers of revenue growth.”