Taboola unveils the 'Stories' format for publishers to engage readers.  

Publishers can embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with updated recommendations that once selected, launch vertical, mobile-friendly stories that cycle automatically. Taboola's Stories product presents an opportunity for brand advertisers to reach consumers in new and impactful environments on publishers' websites.

With Taboola Stories, publishers can recirculate relevant content based on articles people are reading, which can increase the amount of time people spend on their sites. In addition, Stories opens up ways for publishers to drive revenue by tapping into the growing popularity of mobile-friendly vertical formats. 

Taboola Stories leverages the same recommendation engine as Taboola Feed. 

“We’re combining the best of two worlds, making it easier than ever for publishers to keep readers engaged and allowing readers to discover more content and promoted recommendations by advertisers they may like,” says the CEO of Taboola, Adam Singolda, adding, “Taboola Stories is a big leap forward in the flexibility we’ve given to publishers, and their abilities to interact with readers. We’re fortunate to have spent 13 years innovating to deliver more opportunities for publishers to develop closer relationships with readers and drive more engagement, and revenue in the process. Compared to story-driven formats on traditional social media platforms, Taboola Stories offer similar formats, but side-by-side to premium, editorial content that exists in the open web.”