Zivame introduces its new entrant with the launch of its campaign 'No Strings Attached.' In collaboration with the comedian Prashasti Singh, the campaign aims to create awareness against the problems that women face with the regular petticoat.

Zivame’s 'Saree Shapewear' is a string less petticoat that works as an underskirt and shapewear. 

“This is Zivame’s second film in our exclusively created stand-up series for intimate wear. The fun and humorous route enables us to connect better with our audience and enables us to highlight serious issues in a manner which is more relatable and engaging," Comments the Head of Marketing of Zivame, Khatija Lokhandwala speaking about the campaign.