BW Online Bureau

BW Online Bureau

MTV Insights Studio's Handbook On All Things Gen Z

The MTV Youth Study 2021 ‘Atmanirbhar by Circumstance’ is a qualitative and quantitative study that reflects the habits and choices of Gen Z

Slice Puts The World In Slow Motion

Conceptualised by 82.5 Communications, the campaign shows how, in front of the Slice card, everything else seems surprisingly slow. The films are sure to resonate with the youth of today who want to live for now and wouldn’t want anything to slow them down

Oracle Fusion Marketing To Fully Automates Lead Generation & Qualification

The app uses AI to automatically score leads at the account level, predict when consumers are ready to talk to a salesperson, and generate a qualified sales opportunity in any CRM system

Mohey Celebrates The Happy Union Of Marriage With 'Kanyamaan'

The digital film campaign strives for a balance between tradition & equality

Cadbury Dairy Milk Brings Back Nostalgia with A Modern Touch

Cadbury Dairy Milk presents a refreshed version of the campaign recognising the idea of ‘Waqt Badla Hain, Zindagi Ka Swaad Nahin”

Dentsu, Ogilvy & DDB Tops APAC Regional Networks In Lions Creativity Report

The Lions Creativity Report's global rankings track the performance of the world's most creative organisations, people, and areas

Hires & Promotions: Google TV, Dentsu, Quint, Viacom 18, CredAvenue

Quick look at new hirings, promotions and people movements this week

ZEE Entertainment Board Stands By Ashok Kurien & Manish Chokhani

The Company has strongly condemned the allegations made against Kurien and Chokhani

Pyxis Locks $17M In Series B Funding

The company is looking to add over 200 AI models to the AI infrastructure over the next two years