BW Online Bureau

BW Online Bureau

ENO Cracks The Big Rural Opportunity

Drives engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS

Peter Huijboom, Ashish Bhasin To Spearhead Dentsu India Operations

This is an interim arrangement that will continue until the group finds a new CEO

50% Consumers Likely To Increase Festive Spends: Report

This report captures insights around consumer sentiment and marketer expectations for the upcoming festive season, along with implications and recommendations for advertisers

LinkedIn Encourages Professionals To #FindTheBalance

The campaign is a reminder for professionals to hit pause, reconnect with loved ones, and find a new idea of balance

Zomato's Gaurav Gupta Quits

Reports suggest that Gupta may begin his own new venture soon

Hires & Promotions: Ipsos, Isobar, ZEEL

Quick look at new hirings, promotions and people movements this week

Derrick Gray Joins MRSI As Vice President

Before joining the Market Research Society of India, he was working as the Chief of Measurement Science & Business Analytics at BARC India

Byju's To Acquire USA's Tynker

Tynker is a California based coding platform for kids. The acquisition is second in line in the coding segment after Byju’s acquired Whitehat Jr last year