BW Online Bureau

BW Online Bureau

Lomotif Makes Grand Entry In India With #LetsLomo

Lomotif unveiled a special channel ‘Lomotif India' during their November 19 launch that hosted popular celebrities, bloggers and influencers

Google Steps Up Product Focus To Drive Digital Inclusion In India

Pilots first-ever Google Assistant-enabled, end-to-end vaccine booking flow in India with step-wise voice guidance in 8 Indian languages

Snap's 'Multi-format Delivery' To Enable Purchase Of Its Video Formats In One Adv Set

The product launch includes all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads and Commercials and will feature Snap’s camera offerings

Practo Makes Conversations On Men’s Health Mainstream

Launches their Movember campaign titled ‘Bro Code for Health’ to establish a dedicated safe space for men to discuss common health issues

Arvind Sharma To Be Conferred With AAAI Lifetime Achievement Award 2021

An IIM Ahmedabad alumnus, Sharma has had a long and successful career in the Indian Advertising industry. What made him a true industry leader was the way he managed to make people achieve more than what they thought they were capable of

Google Consolidates Global Media Account With Essence

The account was moved from OMG without a formal review by the tech giant, as per media reports

L&K Saatchi & Saatchi Bags Zepto, Delivers Its First Campaign

The DVCs bring alive Zepto’s USP of ‘Groceries delivered in 10 minutes’ signaling urgency, need, product category and the delivery service which is quick, really quick!

Google Tops YouGov’s 2021 Best Brand Rankings In India Yet Again

YouGov’s latest rankings reveal the top ten brands in terms of overall brand health according to urban Indians