BW Online Bureau

BW Online Bureau

2021 Meta Year-in-Review: All Things Trending On Facebook & Instagram in India

Vaccines, Olympics, and Captain Vikram Batra’ were among the top trending topics

Zee5, Applause Entertainment Partner To Offer Compelling & Diverse Originals

The move is in line with ZEE5’s content-first approach of partnering with the best in the creative ecosystem and bringing to the fore bespoke and premium content for a diverse audience

Holiday Ad Fraud On The Rise: Report

New data from DoubleVerify also shows a holiday spike in two CTV fraud schemes

Moj, ShareChat's Parent Mohalla Tech Raises $266m

This is Mohalla Tech’s third round of funding in 2021 with $913 million cumulatively raised this year

Zoomcar To launch India’s First Car-Sharing Marketplace

A unique vehicle sharing program with 3 simple steps to start earning with your car in just 24 hours

The Q’s Maiden Campaign Reinforces Its ‘Zara Hatke’ Proposition

With Ravi Dubey as the face, the campaign titled ‘Sabse Alag, Sabke Liye’ will make way for the channel’s next phase of growth

Leo Burnett's Campaign For Spotify ‘Wrapped’ 2021 Perfectly

The campaign is about the infinite number of ‘normals’ that exist now

Hires & Promotions: GroupM. Facebook, DDB Mudra, Chanel

Quick look at new hirings, promotions and people movements this week

Mzaalo To Offer Innovative Viewer Experience For The Q India Content

The Q will deliver a fresh and unique content offering to the platform with its focus on programs coming from leading digital content creators and social media stars

IMI Releases Growth Playbook For Music Industry

In its latest report, the Indian Music Industry (IMI) talks about the recent renditions of the Indian music industry, revealing some very interesting trends by the industry experts