BW Online Bureau

BW Online Bureau

Goafest Back After 2 Years, To be Held From April 7-9

The event, organised by AAAI & TAC, will be helmed by Jaideep Gandhi as the Chairman of the Goafest 2022 Organising Committee

Account Wins: Mullen Lintas, White Rivers Media

A quick look at new account wins/ retainers this week

Qmin Expands Footprint In Bengaluru, Opens 11 New Outlets

The new outlets will also broaden the brand’s reach and cater to a diverse audience

Indian Ad Market To Rise By 15% In 2022: Report

This is above the APAC average of 11%, says the Magna Global Advertising Forecast

Hires & Promotions: iQOO, Practus, Byju's, Kilowatt

Quick look at new hirings, promotions and people movements this week

Yes Bank’s Integrated Campaign Celebrates Family Togetherness

The campaign is designed by Leo Burnett Orchard, with Carat being its media agency

3x Increase In Digital Spends Over Past Five Years By India: Report

The report brings forth for the first time an industry consensus on unlocking exponential business growth through optimal marketing measurement

71% Of Indian Marketers’ Budgets To Increase In 2022: Report

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

VICE World News, Dentsu Webchutney Launch ‘The Unfiltered History Tour’

This project is an unofficial guide to the most disputed artefacts inside the British Museum, told from the perspective of the communities they were removed from

Leo Burnett Wins Creative Mandate For Roposo

Its first campaign, ‘Own It Now’, showcases the new brand narrative through 5 creators across categories