BW Online Bureau

BW Online Bureau

Hires & Promotions: Dentsu, Embassy Group, Publicis, MX Media

Quick look at new hirings, promotions and people movements this week

Account Wins: Viacom18, WPP, Dentsu, Atom, The Script Room

Quick look at new account wins/retainers this week

Reckitt, UN Women Launch Employment Initiatives

The partnership will focus on creating employment and entrepreneurial opportunities for women in the health, hygiene, and sanitation sector.

Vodafone Idea Merges Vi Movies & TV App Into Vi App

The Vi app will now offer 450+ live TV channels and premium content from OTT apps like Voot Select Discover etc. The company has also announced to launch a music streaming service soon

NBA Is Now NBDA, Dons New Identity

News Broadcasters Association (NBA) has changed its name to News Broadcasters & Digital Association (NBDA) and has updated its logo. The letter 'D' has been added to represent digital platforms

Cashify's Campaign Oozes Ease & Convenience

Cashify's maiden TVC starring Rajmkumar Rao will run this across Television, OOH, Radio and Social media channels

Consumer Values & Buying Motivations Changed: Report

Brands must differentiate to meet new consumer demands for health and safety, customer service and personal care, and other priorities, reveals an Accenture report

The Sleep Company Onboards Anil Kapoor For Maiden Campaign

With an aim to elevate the sleep experience through its innovation, the campaign invites the country to #GoSmartGRID