BW Online Bureau

BW Online Bureau

Indian Consumers Choose Cautious Optimism: Report

61 per cent of Indian consumers surveyed delayed large purchases and 59 percent used credit cards to stretch paychecks

Hires & Promotions: Truecaller, Dentsu, GoalTeller, Havas

Quick look at new hirings, promotions and people movements in the A&M space

POCO India Asks ‘Do You Have The Madness In You?’

Its latest campaign talks to today’s generation, celebrating all creators who stay true to their passion instead of paying heed to trolls or those who don’t understand what they do

M&E Sector To Reach INR2.32 trillion By 2024: EY-FICCI Report

With advertising expected to reach INR1 trillion by 2024, India is moving towards a billion screens by 2024

PhonePe Buys Gig Marketplace GigIndia

PhonePe will leverage GigIndia’s network of freelance microentrepreneurs to help corporates and enterprises acquire more customers and scale up their distribution channels

Ferrero's Anita Dewan Joins Rich Products As VP-Marketing

Dewan is a seasoned marketer with over 25 years of experience across categories like personal care, foods, beverages & financial services

Kriti Sanon's Thumbs Up To Urban Company's Salon Services

The campaign celebrates the salon at home experience and has been conceptualized by QED Communications

ŠKODA, PHD Media Launch Flipkart Brand Store

In a Flipkart-first initiative, buyers can now pre-book a car or book a test drive via the eCommerce portal

Hires & Promotions: Byju's, Meesho, Indigo Consulting, Google Cloud

Quick look at new hirings, promotions and people movements in the A&M space

ADK, Rage Communications Partner To Expand Footprints In India & Australia

The acquisition will see ADK becoming the major shareholder, while Rage’s founders, JRK Rao and Karthik Kumar remain as minority shareholders