BW Online Bureau

BW Online Bureau

ShareChat Reports 764% Jump In Ad Revenue At Rs 77cr In FY21

The Bengaluru-headquartered company has three revenue streams - advertisement income, gaming, and ecommerce

Brands Paint The Town Red This Holi

In recent years, the festival of colours has taken centre-stage for brands to engage with consumers and build a strong narrative. The list of brands taking this festival seriously is only on a rise. Here's a look at some of the best campaigns for Holi 2022

Lenovo Appoints Ajay Sehgal To Lead India Commercial Business

Prior to joining Lenovo, Ajay worked with Vodafone as Executive Vice President, Enterprise Business

BARC India Resumes Ratings For Individual News Channels

As per these revised approved standards, audience estimates for these genres will only be released based on a 4-week rolling average, every week

Hires & Promotions: Swiggy, Twitter, Mediabrands, Honasa Consumer

Quick look at new hirings, promotions and people movements in the A&M space

AAAI's Contest to Redesign Its Logo

The contest is open to all creative individuals and advertising agencies

Lodestar UM CEO Nandini Dias Steps Down

Dias was CEO of Lodestar UM for close to a decade.

Viacom18's YME Cluster Strengthens Its Content Strategy

With fiction, non-fiction, sports, short-format and snackable content, and a foray in the Metaverse, the brand has its finger on the pulse

Dentsu X wins Digital Mandate For Reckitt India

The agency has been handing the offline media mandate for Reckitt India since 2020

GroupM Enhances New Talent Experience With Metaverse

It remains committed to embracing new technologies and creating opportunities to build teams and great brands