BW Online Bureau

BW Online Bureau

Prama Bajaj To Lead Leena AI's Marketing For Asia Pacific

Prama is a highly experienced business leader and has worked with globally renowned brands like Cisco, Symantec, F5, and SAP Concur

NDTV Pulls Out Of BARC Ahead Of News Rating Resumption

NDTV Group President Suparna Singh said the broadcaster doesn't find it feasible to subscribe to BARC India's rating system till it is reconfigured

Cannes Lions Voices Solidarity With Ukraine

The organisers also said they will accept any and all Ukraine creatives without any charge who are able to attend Cannes Lions

YouTube Creative Ecosystem Contributed Rs 6,800cr In 2020: Study

According to Analysis by Oxford Economics, the YouTube creative ecosystem also supported 6,83,900 jobs

Lara Balsara Joins Nobel Hygiene’s Board Of Directors

She is the first female independent director on the brand’s board of directors

Account Wins: Liqvd, Verve Media, Mullen Lintas, Genesis BCW

Quick look at new account wins/ retainers this week

India’s Quick Commerce Market To Grow 15X In 3 Yrs: RedSeer

This eGrocery sub-segment to reach a staggering market size of $5.5 Billion by 2025

Publicis Sapient Names Abby Godee As Chief Experience Officer

Godee will be responsible for setting the vision for how customer, user and employee experiences contribute to the realisation of Publicis Sapients’ clients’ digital business transformation ambitions

Harman, Microsoft To Accelerate 5G & Smart Connectivity Innovations

The collaboration is already accelerating digital transformation efforts for enterprise customers – including the successful installation of an IoT enabled cargo process at one of the largest airports in the USA

Hires & Promotions: ATC India, VMLY&R, Cheil, Yash Raj Films

Quick look at new hirings, promotions and people movements in the A&M ecosystem