BW Online Bureau

BW Online Bureau

Air India May Take Legal Action Against

The latter released an ad claiming to build a prototype of an app for the airline

Ruskin Bond In Conversation With The English Nut

In his next, Sumanto Chattopadhyay takes us through the unheard stories of the prolific writer

Adobe India’s Sunder Madakshira Joins Rezolve As CEO In India

In this role, Madakshira will lead all aspects of growth for Rezolve’s business in India

Hires & Promotions: JetSynthesys, Upstox, Godrej

Quick look at new hirings, promotions and people movements this week

Adex To Grow By 20% To Reach Rs 90,000cr: PMAR 2022

Digital is expected to overtake TV to become the largest medium

Havas Group Opens Its First Virtual Village In The Metaverse

Havas Group becomes the first communications group to plant its flag in The Sandbox, opening up new opportunities for brands and talent

Republic's Vikas Khanchandani Steps Down, Hersh Bhandari Elevated As Group COO

Darius Maneckji will be Business Head-Republic TV and Senior EVP

Rediffusion Launches TEA-The Equity Analyser Tool For Brand Equity Analysis

The fundamental premise of TEA is that a brand’s equity is a function of the following key parameters of a brand’s Popularity, Uniqueness, Respect and Personal Appropriateness

Digital To Be The Largest Medium: GroupM TYNY 2022 Report

India 9th largest market in ad spends and 5th highest contributor to incremental ad spends

White Rivers Media Successfully Creates Digital Impact For Shark Tank India

Starting with the registration phase, WRM played a pivotal role in reaching out to the incubator community, college alumni, and co-working spaces encouraging participation in the show