BW Online Bureau

BW Online Bureau

Adidas Inspires The World To See Possibilities With Optimism

The film series is the opening chapter of adidas’ brand attitude - Impossible Is Nothing – which at its heart is about seeing possibilities with optimism to shape a better future, together, for all people and our planet

dentsu X India Wins Global Media Mandate For Galderma

As per the mandate, the agency will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products.

Dentsu Webchutney Bags Digital Mandate For Tanishq

The agency aims to make jewellery a powerful form of self-expression through digital

OMD India Wins Marketing & Media Mandate For AU Bank

The agency will handle 360-degree marketing communication campaigns using data-driven insights to create greater awareness of the brand and garner higher revenue in sales

Bacardi India Appoints Zeenah Vilcassim As MD

She will lead consumer and customer marketing across the Bacardi portfolio

Bisleri Reinforces Importance Of Safe Mineral Water

Conceptualized by 82.5 communications, the new Bisleri campaign, #SamajhdaarBisleriPeeteHai, aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water

Rashmika Mandanna Says ‘I’m Lovin It’ For McD

Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonald’s across key markets, the brand said.

Mentos’ ‘Product’ Innovation With #SayHello

The limited-edition pack “turns each candy into an emoticon.

Tata Motors Launches New Ad For Ramadan

The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.

Total TV Owning Households Reach 210 Mn: Report

According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018