BW Online Bureau

BW Online Bureau

Haier India Announces Exciting Offers On Products Across Categories This Festive Season

During the festive season, consumers will experience a shopping fiesta on the retail stores across India. To give consumers a chance to make the most of the festivities, Haier is offering zero-down payment* scheme along with No-Cost EMI offers

OML’s Global Creator Network To Continue A Global Mandate Across Eight International Brands

OML’s content marketing team continues to drive the branded entertainment initiative with Bacardi, Breezer, Grey Goose, William Lawson’s, Dewar’s, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

Ambi Parameswaran Announces His New Book: SPRING – Bouncing Back From Rejection

The book aims to motivate people, asking them to “Spring” back to action following any form of rejection.

Contract Advertising Creates A Series Of 10-Second Films For Lupin’s Lupisafe Wipes

Lupin has launched Lupisafe Wipes – a wipe with 70% alcohol that kills 99.9% germs. Infused with the goodness of aloe vera, Lupin’s wipes are safe to use on hands, apart from surfaces and gadgets.

Meesho’s New Film By DDB Mudra Encourages Women Entrepreneurship Particularly In Smaller Towns And Cities

The film is based on strong cultural insights mined using DDB’s proprietary ‘Emotional Advantage’ thinking. It focuses on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity.

Speak To ŠKODA AUTO India On WhatsApp Through The All-New Bot Courtesy PHD Media India

ŠKODA Auto India and PHD Media India have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.

Wunderman Thompson South Asia With Mirum India Consolidates The Exide Business Portfolio Representation With 2 New Business Wins

The agency has won the creative and digital duties for aftermarket battery brands SF Batteries & Dynex from Exide Industries Ltd.

Fynd's New Plugin Simplifies Shopify Websites For Retailers

Fynd has developed a new plugin to help merchants quickly integrate their omnichannel business with Shopify.

JOHNSON’S® Baby Brings The New Cottontouch® In India

Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range

43% Of Brands And Marketers In Asia- Pacific Are Still Finding Ways To Measure And Optimize Business: GfK Survey

COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.