Desai believes that brand loyalty is a very passive and dangerous idea as it places responsibility on the consumers rather than the marketers
While it is too early to predict the next move of advertisers and how other platforms will alter their revenue measures, it is believed that in the long run, advertisers will emerge as the big winners
'Content gone digital' is the mantra that has gripped the globe and is driving the growth and revenue in double digits, says Divya Dixit, SVP of Revenue & Marketing, ALTBalaji
Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India
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