Namah Chawla

Namah has worked with BW Businessworld

5 Qs With Pranay Swarup On Chtrbox's Acquisition

Pranay Swarup, CEO & Founder, Chtrbox says that QYOU's acquisition of Chtrbox is a win for all Indian influencers and it will further validate the great work of creators

Brand Loyalty Is Feudal For Marketers: Santosh Desai, Future Brands

Desai believes that brand loyalty is a very passive and dangerous idea as it places responsibility on the consumers rather than the marketers

Zee5 Takes The 'Entertainment Inclusion' Line

'Radhe: Your Most Wanted Bhai' and 'Friends: The Reunion' are tentpoles in the year so far that have helped us unearth everchanging content consumption preferences, says Manish Kalra, Chief Business Officer, Zee5

Brand Love: Not A Work Stream Rather A Lens

Marketers deliberate on various aspects of brand love and how their organisations have been cultivating it

Viral Dose Of Short Video Apps Continues

A year post the exit of Bytedance’s viral TikTok app, here is how homegrown apps have risen to prominence

Marketers Bullish On YouTube's New Monetisation Policy

While it is too early to predict the next move of advertisers and how other platforms will alter their revenue measures, it is believed that in the long run, advertisers will emerge as the big winners

5 Qs With ALTBalaji's Divya Dixit On Building An OTT Giant

'Content gone digital' is the mantra that has gripped the globe and is driving the growth and revenue in double digits, says Divya Dixit, SVP of Revenue & Marketing, ALTBalaji

Marketing Needs To Earn Its Credibility Back: Harish Bijoor

The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor

5 Qs With Srishti Behl Arya On Netflix India's Great Storytelling

Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India

OTT’s Changing Definition Of ‘Family Viewing’

OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked