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The mainstay of Voot Select's marketing so far has been led by it's content marketing experience, says Palia
Amway’s proactive approach and willingness to pivot has enabled it to survive the testing times and stay ahead of its competition, informs Khanna
Marketers discuss how event-tech has become an integral part of their marketing mix
From messages of togetherness and happiness to some spunk and quirkiness, brands have taken several routes to engage consumers during Holi
Brands which thrive via community, tend to give their customers means to express themselves and experience community belongingness, says Shubhranshu Singh, Global Head-Brand & Marketing, Royal Enfield
Echoing the essence of love and togetherness, brands have put together interesting campaigns to rekindle the spirit of the festival of love
The radio platform, led by MD & CEO Prashant Panday, reiterates the popular approach of radio + digital, as it eyes to become a 'digital solutions' company by 2025
Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia
The year 2021 looks promising for the events sector with more organisers adapting to outdoor events with the government safety guidelines
The decision to alter the logos is undoubtedly a great step that brands are taking to uplift themselves, convey their adaptability towards customer needs, and continue their success journey, say experts
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