Caroline Parot, the CEO of Technicolor Creative Studios, discusses the company’s transformation plan, the role India will play in this and why 2024 will remain a year of recovery in an interview with BW Marketing World. Edited Excerpts:
After a three-decade stint with Unilever in various markets, senior business leader Sandeep Kohli is set to come back to India to take up the role of CEO and Aditya Birla Group’s much-talked about jewellery venture, Novel Jewels, as its CEO
As the $10 billion merger deal with Sony (now Culver Max Entertainment) fails after nearly two years of deliberations, the big question in the face of looming competition and other challenges is, what next for Zee? The obvious answer for this India-born company seems to be from within India itself
Transitioned, not out… Padma Shri awardee and global advertising and creativity leader Piyush Pandey will continue enjoying the game albeit in a new avatar
“Omnicom Advertising Services India will be able to offer the best creative capabilities and talent for our clients from across the group,” says Omnicom’s Chairman & CEO John Wren, reiterating the critical importance of India as a market for the company
More than 25% of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev Gopalakrishnan, President, Bata APAC
Omnicom beats rival WPP to be named Cannes Lions Most Creative Company of the Year 2023
Artificial intelligence is dominating all conversations at Cannes Lions but making a difference in people’s lives continues to be at the core
The steady decline in the entries for the category had put its future at Cannes Lions into question but the quality of work this year may be a great save
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