Noor Fathima Warsia

A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director at India’s oldest business publication, BW Businessworld. In her role, Noor is part of the independent team that leads the publication’s editorial initiatives across it flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others.

We Are Living In A Video-First World: Sachin Bhatia, Bulbul TV

Bhatia reveals why social commerce would be an exciting chapter to many high spending categories

Investments In Enabling Ecosystems Intensified: Ashish Kashyap, INDmoney

The intensity of investments has also increased in enabling SME’s and creating a strong ecosystem around them, he mentions

Ecommerce Will Be Redefined As We Move Forward: Chandru Kalro, TTK Prestige

It’s a fast-evolving situation that will continue to grow faster than other channels, he adds

Q1 2021 Will Be Tough For Industry: Shashi Sinha, IPG Mediabrands

This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume

Businesses Have Reimagined Their Products & Services: Anupriya Acharya, Publicis

The next normal also means no going back to pre-Covid, she believes

Massive Transformation Was Forced Upon Us In 2020: CVL Srinivas, WPP India

More examples of making technology & data work harder for marketers, with sharper measurability, are on the anvil

Consumer Sentiment Is Rising Without Any Doubt: Mike Cooper, OMG

Consumer sentiment will return at top speed, compelling marketers to do more

Brands Can Achieve More With Brave Work: Susan Credle, FCB Worldwide

Remote working did not dilute creativity from problem-solving towards achieving business outcomes

We Will Continue To Acquire in India: Yannick Bolloré, Havas

Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce

Great Expectations from A&M in 2021

Backed by expectations of a speedy economic recovery, India is marked as the highest ad growth market in 2021