Sneha Lata

The author is a Trainee Journalist with BW MarketingWorld and BW GamingWorld

NTO 2.0: Broadcasters' À la carte Strategy Shapes Up

Sony, Star, ZEE, and Viacom 18 have priced their most popular channels above 12

Pandemic, E-commerce & The Aftermath

Covid has changed habits that would have taken longer in the e-commerce space. Both the customers and the businesses had to switch to online and this is going to stay, believe experts

Mapping The Changed Consumer Preferences In Grocery Purchases

The pandemic has not only drawn new customers to e-grocery but also led to a change in their buying preferences and habits, that need to be understood better by the brands, suggest experts

From Food To Flak: Industry Reacts To Zomato’s Latest Controversy

Looks like the recent ad from Zomato missed the mark in impressing its audience. Experts deliberate on the recent controversy