Soumya Sehgal Bhutani

Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.

We Follow Traditional Adv Model, Digital Spend Is About 10%: Mahesh Anand, Nippon Paint India

We are in a traditional model because most of our consumers engage here. The newer generation, on the other hand, is coming into the digital space. As we grow, we intend to spend more on the digital front too, he adds

I Prioritise Integrity, Accountability, Transparency & Collaboration: Jayanti Chauhan, Bisleri International

She believes in leading by example, promoting curiosity, adaptability and learning from failures

We Are Not Afraid To Take Risks; Draw Energy From Innovative Concepts: Nadia Chauhan, Parle Agro

Our appetite for innovation, disruption and risk is evident in our history of launching products way ahead of their time, she adds

It Is The Small Victories & Shared Successes That Resonate With Me: Schauna Chauhan, Parle Agro

A real eager beaver, Chauhan encourages her team to view challenges as opportunities as well as pushes them to expand their knowledge and skills

First-party Data: How Are Marketers Creating 'The Hook'?

Leading marketers reveal their experience of collecting '1p data', which fosters creative and compelling value exchanges for prospective and existing consumers, helping supercharge their brands

Havas Creative's Tarun Jha Moves On

He joined the group in March 2023 and is currently serving his notice period

My Passion For Making A Difference In Consumers’ Lives Best Defines My Journey: Deepali Naair, CK Birla Group

Along with my commitment to continuous learning and a willingness to embrace new challenges, she adds

It Is Essential To 'Show And Tell’ To Progress: Anita Kotwani, Dentsu Media

When things did not go my way, I had the resilience to take it in my stride to work harder, recalls Anita Kotwani, CEO Media, South Asia, dentsu

Unveiling Marketing & Adland's Most Influential Women 2024

Breaking stereotypes, embracing their true selves, and making a significant impact, BW Marketing World honours women leaders who have contributed to and continue to shape the Indian marketing and advertising ecosystem

India Is A High-priority, High-growth Market For Us: Manabu Yamazaki, Canon

In 2024, we aim to continue to be at the epicentre of innovation and solidify our industry leadership as a futuristic and innovative technology brand, he asserts