Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld.

Are Data & Creativity Mutually Exclusive?

Data is a tool that can be used to amplify and fuel your work, but never supplant it, feel experts

Metaverse, AR Will Soon Become More Meaningful & Efficient: Gurbaksh Singh, Dentsu Creative India

On the other hand, Virtual reality (VR), augmented reality (AR), and Mixed Reality (MR) will soon go mainstream

Collaboration Or Collaborative Functioning To Be A Critical Theme In Future: Nitin Mittal, ZEE

Whoever does this better, the more flexible it will be for them to offer an extensive viewing experience and gain greater market share in India, adds Mittal

Dentsu Creative Roars Loud At Cannes Lions 2022

With Dentsu Creative, the agency looks to transform the creative face of dentsu as a network

CBDT's TDS Rule For Influencers Invites Mixed Reactions

While one school of thought believes this move to draw a clearer expectation between the two parties and further streamline the newer systems, others feel it will only create more chaos

Film & Music Biz Growing With Digital Platforms: Bhushan Kumar, T-Series

T-Series, which started off as a music company, has transformed itself into a formidable film studio today. Along with producing films independently, it has also spread its wings to produce digital content for OTT platforms recently

Learning, Unlearning & Relearning Are Fundamental To Leadership: CK Ranganathan, AIMA President & Cavinkare Chairman

He is the captain who prioritises agility, nimbleness and adaptability to come out victor in all situations

Logistics: The Wind Beneath D2C’s Wings

Streamlining business logistics is one of the most vital aspects, especially after these uncertain times. Read how the logistic companies are augmenting the growth of online businesses, overcoming all hardships efficiently

12-13 Of The Brands We Handle Are In IPL This Year: Rajdeepak Das, Leo Burnett

With the biggest roster of Indian unicorns, they all envision to create a lasting impact, he adds

Hansgrohe- Elevating Consumers' Multisensory Experience Through Technology

The brand's accents in design, innovation and communication have been core to the its existence