Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Prama Bajaj Joins SAP Concur As Marketing Director

With a strong customer-focused approach, Prama believes in a holistic way to achieving business objectives

Small Businesses Pivot Pandemic To Profit

Marketers discuss the camaraderie swelling between small businesses & technology post the pandemic

Social Media Continues Unabated: Amer Jaleel, MLLG

Jaleel delves into how brand communication has evolved post the pandemic

Has The Pandemic Ripened Business & Technology's Amity?

Marketers advocate that companies must position technology at the centerpiece of their business today, as it counts for a key reason to survive & thrive

Radio Remains To Be Severely Hit Within All Traditional Media

All the data is in line with the expectations, with the industry volumes growing 67% YoY during the quarter

Focus On Driving Purpose Through Business: Anshuman Chakravarty, Orient Electric

He dives deep into how the consumer durables market is waking up to the new realities and paving its way to normalcy

Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

We Pioneered Omnichannel: Supam Maheshwari, FirstCry

The only way to succeed is to dream big, he believes

Sustainability Has Entered The Heart Of Public Discourse: Prabha Narsimhan, HUL

Millennials and Gen Z have demonstrated environmentally and socially conscious consumer behaviors than anyone in the last two decades, she adds

Kidfluencer Market- A Dormant Space For Indian Brands?

Quick glance at how the Indian kids influencer market is unfolding in the current times, with brands yet to milk its full potential