Soumya Sehgal Bhutani

Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.

Godrej's Sujit Patil Reveals India’s Creative & Altruistic Side

The Vice President and Head Corporate Brand and Communications Godrej Industries and Associate Companies, Patil asserts how purpose, empathy, and authenticity have taken centre stage today

Zooming In The D2C Market In India

Many Indian D2C brands to become global brands in this decade, expect experts

5 Qs With Coca Cola's Arnab Roy On Limca Book of Records' 30th Year

This year also marks Limca’s 50-year milestone in India

Reebok's Acquisition: What Does It Mean For The Brand?

Authentic Brands have a history of converting the legacy of unremunerative brands into profitable ventures, quip experts

Milind Soman Urges To Run For Unity

Soman will kickstart a 400 kms 'Unity Run' on Independence Day to create awareness about unity, peace & harmony

Heighten Engagement, Transparency During Crisis: Karan Kumar, DLF

Engage honestly & more frequently, without any fabricated standard responses in a crisis situation, he suggests

Flipkart Boosts Local Entrepreneurship

It has launched the Shopsy app with an aim to power ecommerce for communities and third-party channels where users spend time and trust

Consumers To Increasingly Support Local Indian Businesses: Nikhil Arora, GoDaddy

We expect this will present significant growth opportunities for e-commerce across sectors in India in the coming years, he adds

Consumers Look Online For Discounts, Not Convenience: Gaurav Dua, Relaxo

Dua outlines the post-pandemic impact on the Indian footwear industry while looking forward to investing more in various events in the future

Dawn Of The Digital Insurance

Policybazaar's COO, Sharat Dhall witnesses that customers now want more from the category. Hence, insurers must up their service standards and digital offerings