Anjali Malhotra

Founder, C-Xcel

Is The Customer At The 'Heart Of Your Business'?

It is time for organisations to re-focus and re-centre their plans and activities with the customer at the fulcrum

Firing Your Consumers' Brain

It is the cerebrum that advertisers & marketers chase to woo since that houses the lobes of the brain and is responsible for receiving and giving meaning to information received from the sense organs, like sight, smell, taste etc.