Fundamentally, it's fantastic for innovation that our most imaginative ideas may now confront fewer technology constraints
The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study
Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad
Brands must acknowledge a crisis and constantly reflect upon positive values that would keep consumers wanting to engage more with the brand
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