Arun Fernandes

Founder & CEO, Hotstuff Media Group

A Shift In Paradigm: Advertising On Television V/S OTT Platforms

Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad

Responsible Advertising During Times Of National Crisis

Brands must acknowledge a crisis and constantly reflect upon positive values that would keep consumers wanting to engage more with the brand