Dr Anupam Narula

He is a Professor, Trainer, and Consultant in Marketing at Amity University, Uttar Pradesh (AUUP), Noida Campus, India. His areas of expertise are Consumer Behaviour, Service Marketing, International Marketing, Strategic Brand Management, Digital Innovation and Entrepreneurial Marketing

The Power Of Storytelling To Humanise Brand

Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes

Profit To Purpose-Driven Marketing

The question arises with the given magnitude of the climate challenge, how businesses will find the right balance for corporate sustainability?

'Word Of Mouth' To 'Word Of Mouse' Marketing

The power of the web to promote business by marrying social media to the traditional concept of ‘Word of Mouth’ is called ‘Word of Mouse’

Omni-channel Consumer Shopping Behavior: Implications for Companies

Most consumer companies recognize that the core problem lies in the supply chain. That is why omnichannel has become such an important buzzword in the industry