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He is a Professor, Trainer, and Consultant in Marketing at Amity University, Uttar Pradesh (AUUP), Noida Campus, India. His areas of expertise are Consumer Behaviour, Service Marketing, International Marketing, Strategic Brand Management, Digital Innovation and Entrepreneurial Marketing
Brand Storytelling is the cohesive narrative that weaves together the facts and emotions that the brand evokes
The question arises with the given magnitude of the climate challenge, how businesses will find the right balance for corporate sustainability?
The power of the web to promote business by marrying social media to the traditional concept of ‘Word of Mouth’ is called ‘Word of Mouse’
Most consumer companies recognize that the core problem lies in the supply chain. That is why omnichannel has become such an important buzzword in the industry
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