Mahadev Srivatsa

Vice President of Marketing & Brand Strategy, Practically

Celebrity Endorsement In EdTech - Boon Or A Bane

Celebrities assure a stronger media and social pull but there are many brands that have created stronger brand equity even without a celebrity, questioning the actual worth of this heavy investment

Changing Trends In EdTech Marketing

With the pandemic firmly establishing the trend of blended learning, this decade is looking like the decade of EdTech in India