The author is Founder and CEO of Logicserve Digital. He is a lover of all things digital. For him, digital is a huge universe with abundant possibilities of using every tool and platform for the benefit of end customers. Prasad is an expert in product innovation & management, data modelling & predictive analytics and has been an influential leader in scaling up business ventures.
Increased internet penetration and rising mobile data usage have upped the demand for digital advertising on electronic mediums, which in turn has had a cascading effect on digital marketing
Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.
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