Quick glance at the gaming ecosystem in the country and its different legs, while also tapping its potential for modern brands to consider
Understanding the video and display ecosystem and how marketers use it to run successful campaigns
What arrived as the virtual face of our personal diaries, social media over the years has witnessed newer forms & fields that rule the digital roost today
A look into how ‘search’ plays a crucial role in guiding marketers to understand overall consumer behaviour and their journey on digital
As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation
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