Skandaram Vasudevan

Partner – Strategy, OMD Mudramax

India Is All Game

Quick glance at the gaming ecosystem in the country and its different legs, while also tapping its potential for modern brands to consider

Video & Display On A Roll

Understanding the video and display ecosystem and how marketers use it to run successful campaigns

Social Media- Love It Or Hate It, But You Can't Ignore It

What arrived as the virtual face of our personal diaries, social media over the years has witnessed newer forms & fields that rule the digital roost today

Decoding The Conundrum Of Search Advertising

A look into how ‘search’ plays a crucial role in guiding marketers to understand overall consumer behaviour and their journey on digital

10 ORM To-Dos For Brands

As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation