Saregama Signs Global Licensing Deal With Triller

As part of this deal, Saregama will license its entire catalogue to Triller allowing users to create content using the music library of over 1,30,000 songs

5 Qs With Rohan Arora On Technology For Improved Consumer Connect

Reaching today’s digitally adept shoppers is tougher & trickier than ever before, but technology is here to rescue the brands

Daikin Goes Vernacular To Target Tier 2 & 3 Markets

The vernacular approach to their marketing communication is undertaken to stay true to Daikin’s latest brand philosophy of ‘Innovating For Change’

5 Qs With Asha Kharga On BFSI Sector's Befitting Reply To The Pandemic

Steering through unchartered waters, Kharga describes how the BFSI sector is aiming to safely weather the current crisis and find opportunities under the challenges

OkCredit Chooses Mullen Lintas To Weave Its Brand Strategy

Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients to make their businesses efficient

Purpose Is The Soul Of The Brand- Chandru Karlo, TTK Prestige

For Karlo, brand purpose is very encompassing and hence, everything stems from it

Kent RO On-boards Leo Burnett As Creative Partner

The agency will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances

Jubilant To Bring Popeyes To India

With this landmark agreement, Jubilant Foodworks Limited (JFL) will also bring Popeyes® to Bangladesh, Nepal and Bhutan

RB Rebrands As Reckitt

The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage

Berger Paints Appoints Mirum India To Handle Social Media Duties

The account will be serviced from Mirum’s Mumbai office

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