The Future of Digital Marketing In A Cookie-Less World

Is relying on third-party data providers a viable option given that data security is a major concern in today’s day & age?

Importance Of Data Transition To Drive Measurable Marketing Results

Top 5 areas that form the core of a successful D2C strategy for a B2C company

Brand Extension - A Strategy For Surrogate Advertising

All celebrities are aware of the legal guidelines to endorse tobacco or alcohol brand extensions but till the consequences like their own reputation are not at stake over the monetary benefits, they continue to endorse

Time To Show India's Success To The World

India is growing, and in the next three years, it will grow at an incredible pace. Western journalists need to comprehend and analyse the genuine progress India has made so far

Five Common Marketing Mistakes Brands Should Avoid

An intriguing marketing campaign not only helps brands connect with their right audience but also gets people talking about the brand

Forged By War: A Short History

Let's revisit brands that were created/developed because of a pressing military need, or the environment of war

Reimagining Marketing For A New-age Fintech Brand

The core principles of marketing remain the same, discipline of understanding the consumer problem to solve, and the disruption to come up with breakthrough ideas to own a share of mind. It is just the product that is different

NTO 2.0: Broadcasters' À la carte Strategy Shapes Up

Sony, Star, ZEE, and Viacom 18 have priced their most popular channels above 12

Building A Great Start-Up Ecosystem

Ecosystems are not built in years, they are built over decades

Indian Gaming Market Expected To Reach $3.9 Billion By 2025: Report

India is currently home to over 430 million mobile gamers, and the number is estimated to grow to 650 million by 2025