Unclear Brand Purpose Begets Risk Of Fragmentation: Nicholas Kontopoulos

Employees too are more motivated when the brand purpose is authentic, consumer-focused and speak a larger purpose, believes Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial

Adland Reacts To Revised IT Guidelines

The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers

Guide To The Changed Marketing Lexicon

We assess how has the pandemic has altered the language of marketing today

Agencies Assess Ad Production Hiatus

Inhouse production, agency's participation in a shoot remotely, opportunities for directors and production houses beyond metros, etc. are some of the emerging trends

India's Potential In The 21st Century

All hailing the Indian democracy & its young change-makers, businesses around the globe are now eyeing on India to make significant investments

WhatsApp’s New Privacy Update: Good Or Bad?

The new WhatsApp update is also known to be illegal in European Union as per the contradictions of the provisions under the General Data Protection Regulation (GDPR)

How AI Can Transform India's Healthcare

The future of AI could include tasks ranging from simple to complex level, writes IEEE (Institute of Electrical and Electronics Engineers) senior member, Sukanya Mandal

Digital Marketing Strategies For A 'New' World

61% of Twitter audiences in India think it is 'a lot more important' for companies to behave in more sustainable/eco-friendly ways post the COVID-19 outbreak, writes Twitter's Marketing Head

Demystifying The Downsides Of Performance Marketing

It is always best to connect with experts to scale up one’s brand and boost growth

Fostering Partnerships & Collaborations Is The Way Forward In F&B

The famous Greek Philosopher, Heraclitus, once said, 'Change is the only constant.' The pandemic did just that. It changed the way people across the world wined and dined