Conceptualized by 82.5 communications, the new Bisleri campaign, #SamajhdaarBisleriPeeteHai, aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water
The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart Axis Bank Credit Card
The film, #SwitchToConfidenceSwitchToSofLens, sheds light on the importance of confidence in achieving one’s goals is live across all social media handles
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media
The brand seeks to promote its wider coverage of payments that include all kinds of recurring payments through online and offline channels, over and above the existing utility payments
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