The campaign has been creatively planned by Taproot Dentsu India and will be launched across media channels and platforms
Aims to offer tips and recommendations pertaining to a wide range of Self Care practices through influencers from different walks of life
This campaign is conceptualised and executed with the help of Interactive Avenues, Lodestar UM, and Mediabrands Content Studio India
The campaign, #GoWithYourFlow, focuses on young women about 22-28 years of age as they are more likely to feel comfortable shopping for menstrual wellness products online
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