5 Qs With Shalini Warrier On CX In The Banking Sector

She sheds light on how the importance of CX in the banking sector and how banks should prioritise CX and personalised experiences for customers

Committed To Bringing Millets Back To The Plate: Prashant Parameswaran, Tata Consumer Soulfull

The brand has spread its business across the kids & moms and young Indians category

Purposeful Storytelling Is Key: Antara Kundu, The Body Shop

The brand is also investing heavily in social media as it allows space for storytelling, its primary goal

Media Plans Should Now Be Programmatic-Only: Tejinder Gill, The Trade Desk

Interestingly, programmatic's share in 2021 was 42% & is expected to reach 70% in the next 2 years

Our Campaigns Communicate Longevity: Sachin Jain, De Beers India

The brand has set its focus on 'what is a diamond and what does it do in the hearts & minds of consumers?', adds Jain

Indian Consumers Interested In 5G & Willing To Pay Premium: Ruchika Batra, Ericsson India

Consumers are willing to pay 50 per cent more for 5G plans with bundled digital services, compared to just 10 per cent premium for 5G connectivity

I Focus On Our People, Partners & Products: Bikram Bedi, Google Cloud

On the back of its powerful infrastructure, insights, collaborations, sustainability & security, Google Could will continue to strengthen its presence with valued partnerships and customer collaborations

MullenLowe Lintas Group's 'Brands to Stands' Endorses Distinctive Advantage

The book provides the future direction of brand strategy in creating inspiring brands that take a stand. It also helps leaders unlock their brand’s true potential by reminding them of who they really are

5 Qs With Chris Higgins On Digital Nudges

Nudges can help the users discover relevant products and make better choices, he believes

Customers Are Our Ultimate Brand Advocates: Mayuri Saikia, Dell

For this, the brand regularly engages with them for feedback and incorporates it into their offerings, she adds