Ipsos Chiefs Decode Consumer Trends & AI's Integration

Jim Needle, Chief Client Officer – Global, Ipsos and Suresh Ramalingam, Chief Client Officer – APAC, Ipsos, share insights on emerging consumer trends, challenges facing brands and the critical role of AI among more

We Aim To Foster Responsible Investments Among Young Investors: Puneeth Bekal, HDFC Securities

The goal is to provide trusted guidance beyond traditional mutual funds through both digital and mainstream media, he asserts

Technicolor CEO Outlines India’s Pivotal Role In Its Transformation Strategy

Caroline Parot, the CEO of Technicolor Creative Studios, discusses the company’s transformation plan, the role India will play in this and why 2024 will remain a year of recovery in an interview with BW Marketing World. Edited Excerpts:

75% Of Total Gross Margin Is Reinvested In Marketing, Says Squadhelp's Darpan Munjal

In an exclusive conversation with BW Marketing World, Squadhelp's founder, Darpan Munjal unveils vision for 2024 with AI-powered branding, global expansion and innovative marketing strategies

Our ATL Spend Is Up By 3x, Digital By 2x Today: Nimish Agrawal, Niva Bupa

Sometimes, discoverability does not require large budgets, but deep thinking, he asserts

OAS' Aditya Kanthy On How Creativity Is Cornerstone Of Omnicom's Partnerships

Omnicom Advertising's CEO, Aditya Kanthy maps future strategies for BBDO India, DDB Mudra and TBWA\India in an exclusive conversation with BW Marketing World

Graphisads Eyes Digital & OOH Expansion Post SME IPO Listing

The company expands its digital footprint and eyes inorganic growth for 360-degree advertising domination

Bright Outdoor Sees Steady Growth Post IPO

Chairman & Managing Director, Yogesh Lakhani expresses the company's interest in adding an experiential layer to its portfolio, exploring opportunities in events and celebrity partnerships

How Life Is Changing For Crayons Post SME Board Listing

Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024

Hyundai Kicks Off 2024's Big Marketing Push; Over 55% Spends Still Marked For Traditional Channels

Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more