Building Global Brands From India

It is a great time for mico and mid-level brands to pave their way to the international stage, given that the trade barriers have shrunk and internet is penetrating at deeper levels

Bisleri Reinforces Importance Of Safe Mineral Water

Conceptualized by 82.5 communications, the new Bisleri campaign, #SamajhdaarBisleriPeeteHai, aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water

Creating Global Brands For The Next Generation Of Customers

Experts discuss the nuances behind building a global brand

Rashmika Mandanna Says ‘I’m Lovin It’ For McD

Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonald’s across key markets, the brand said.

Mentos’ ‘Product’ Innovation With #SayHello

The limited-edition pack “turns each candy into an emoticon.

Tata Motors Launches New Ad For Ramadan

The ad encourages spreading cheerfulness and delight through #NekiHiDariya, the path of righteousness and good deeds, which is keeping with the true spirit of Ramadan.

Total TV Owning Households Reach 210 Mn: Report

According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018

Top Independent Digital Marketing Agencies To Look Out For

Fuelled with passion and commitment to deliver, take note of these independent digital marketing agencies making their way onward and upward

India OTT Video Services Market to Grow at 29.52% CAGR: Report

Increase in the usage of online platforms, demand for high-resolution content and the need for live broadcasts to drive the growth of the India OTT Video Services Market through 2026

APAC Effie Awards 2021 Appoints Mondelez International’s Sindhuja Rai and DoubleVerify’s Takashi Takeda As Heads of Jury

Both experienced Effie judges will lead the jury in evaluating marketing communications efforts and honoring the best-in-class works in the region.

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