Zebronics Launches 'Unleash the champion' Campaign With Indian Cricketers

The campaign features Kuldeep Yadav, Umesh Yadav, Mohammed Shami, Ruturaj Gaikwad, Robin Uthappa & Dinesh Karthik to further strengthen its appeal among the new-age audience

BookMyShow Starts FY23 Strong, Sells 29 Million Tickets

BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content

Unacademy’s Latest IPL Film Emphasizes The Importance Of Focus

The film draws a correlation between cricket and education

Centre To Develop Framework To Check Fake E-Commerce Reviews

The Department of Consumer Affairs held a meeting with stakeholders to discuss issues arising due to fake and deceptive online reviews

Invact Metaversity Founder & CEO Manish Maheshwari Quits

Co-founder Tanay Pratap will now lead the virtual university

Hires & Promotions: Bombay Shaving Company, Toshiba, Pepperfry, ALTBalaji

Here's a quick look at the new hirings, promotions and people movements in the past week

Fox Star Studios Is Now Star Studios

The aim is to harbour the best creative minds and bring unique stories to audiences with an expanding entertainment palate

Account Wins: Wavemaker, Watconsult

Quick look at new account wins/ retainers this week

Hires & Promotions: AMEC, Dentsu

Here's a quick look at the new hirings, promotions, and people movements of the week

31% SVOD Audience, 69% AVOD Audience In India: Report

This report is a comprehensive update on how the behaviour and choices of the Indian OTT audience have evolved over the course of the pandemic years, where there was unprecedented exposure to streaming content