With advanced techniques, advertisers are gaining the power to specifically customise their banners depending on the user’s demographics, interests and behaviour, says Baradhwaaj
The mindless scrolling of various social media sites leads to mental, emotional and physical fatigue for people using it indiscriminately, writes Anu Sehgal
Leveraging the authenticity of influencers, brands not only bridge gaps in reach but also tap into targeted and trusting audiences
Following basic ethical standards of AI enables you to avoid potential biases, uphold standards for data privacy and properly regulate the deployment of AI technology, expresses Pai
The next frontier involves integrating AI with VR to create even more personalised and adaptive experiences, making every virtual interaction unique to the individual user, writes Rishi Sharma
The ongoing discussions on data privacy and election integrity are expected to influence how digital platforms are used for advertising during elections, writes Sahil Chopra
The dynamic nature of cyber threats requires swift and adaptive measures and AI's ability to continuously learn and evolve is instrumental in strengthening cybersecurity defences
AR enables brands to develop permanent emotional links with customers by creating shopping experiences that are immersive and engaging, writes Rishi Sharma
To win today, brands need to break free from traditional advertising barriers and speak the language of modern culture, says Krishnamurthy
Regional content production is on the rise, catering to a diverse linguistic audience, which is a unique aspect of the Indian market. This trend is not only attracting domestic players but also global giants who are investing heavily in local content, writes Aroon Kumar
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