To make AI a boon for creativity, our mentality towards AI-generated content will need to change, says Rangoonwala
A data-first approach makes responding to changing market dynamics, and putting the patient needs at the forefront an almost a second nature rather than a scramble.
These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das
It is heartwarming to see brands move away from traditional domestic settings and highlight women's diverse skill sets and aspirations, charting a new era in Indian advertising
While urban India may have made significant strides towards inclusivity and diversity, Bharat struggles to keep up, mired in age-old customs and patriarchal norms
AI isn't just a flashy trend; it's a fundamental shift in how we work and live. It's revolutionizing industries from healthcare to finance, streamlining processes, and unlocking new possibilities, writes Ruchika Gupta
It needs to play a pivotal part in educating the market and stakeholders and helping them understand the value of moving to a value-additional mindset
by harnessing the combined prowess of AI and digital transformations, organisations can scale new heights of growth and profitability while creating, communicating, and delivering superior experiences to their target customers, writes Rohit Yadava
A duel between two distinct consumption patterns, a duel between two kinds of consumer needs, a duel between two content arrangements, and largely, a duel between two different propositions, asserts Dutta
By embracing authenticity, harnessing the power of AI, and pushing the boundaries of creativity, brands can forge deeper connections with their audience and drive meaningful results
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries