AI-generated Content: Boon Or Bane For Creativity?

To make AI a boon for creativity, our mentality towards AI-generated content will need to change, says Rangoonwala

Data-driven Optimisation: The Key To Effective Marketing Campaigns

A data-first approach makes responding to changing market dynamics, and putting the patient needs at the forefront an almost a second nature rather than a scramble.

Breaking Gender Biases Is A Journey

These biases are more deep-rooted and granular than what meets the eye, defying a one-size-fits-all solution, says Das

Breaking The Gender Mould In Advertising

It is heartwarming to see brands move away from traditional domestic settings and highlight women's diverse skill sets and aspirations, charting a new era in Indian advertising

Gender Stereotyping: Glaring Disparity Between India & Bharat

While urban India may have made significant strides towards inclusivity and diversity, Bharat struggles to keep up, mired in age-old customs and patriarchal norms

Beyond The Hype: How AI Elevates, Not Eradicates Human Talent

AI isn't just a flashy trend; it's a fundamental shift in how we work and live. It's revolutionizing industries from healthcare to finance, streamlining processes, and unlocking new possibilities, writes Ruchika Gupta

Marketing Strategies For Staffing Companies In The Era Of New-age Platforms

It needs to play a pivotal part in educating the market and stakeholders and helping them understand the value of moving to a value-additional mindset

AI's Role In Driving Digital Transformation

by harnessing the combined prowess of AI and digital transformations, organisations can scale new heights of growth and profitability while creating, communicating, and delivering superior experiences to their target customers, writes Rohit Yadava

Digital Vs. Cinematic: The Duel For Viewer Attention In India

A duel between two distinct consumption patterns, a duel between two kinds of consumer needs, a duel between two content arrangements, and largely, a duel between two different propositions, asserts Dutta

The Future Of Social Media Marketing Is Real, Raw & AI-powered

By embracing authenticity, harnessing the power of AI, and pushing the boundaries of creativity, brands can forge deeper connections with their audience and drive meaningful results