The advancement of technology could help India to shift from treating the sick to preventive care and wellness, given the size of its population
Initially used to identify ownership of copyright by brands, these watermarks can now be used to integrate contextual messages in broadcast feeds to provide the end-user with the most relevant information, as well as to trigger the desired outcome
Effective branding can represent what the brand can offer to a customer, how is this offering the most suitable choice for the audience and what experience can the customer expect from the consumption
The pandemic has taught us many lessons; about reinventing, renewing, changing and most importantly, about not conforming to traditional approaches
Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.
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