Podcast Marketing: The Preferred Way For Marketers

Podcasts are an excellent way to connect with potential customers and promote your brand. By providing engaging and informative content, you can build trust and credibility with your audience. Know how and why Podcast marketing has become the preferred way for marketers

The Next Horizon For FMCG Industry: Ecommerce Takes A Hold

The catalysing factors of increase in consumer demand for convenience, better technology, coupled with emerging technologies and macroeconomic conditions have accelerated the evolution of ecommerce at the market level

Is The Customer At The 'Heart Of Your Business'?

It is time for organisations to re-focus and re-centre their plans and activities with the customer at the fulcrum

Brand Advocates Are Pure Gold: Why They Matter Now More Than Ever

Brand loyalty has always been valuable to resell, upsell, and cross-sell goods and services

Strategies To Pull Consumers To Adult Gaming & Entertainment Centres

Adopting digital and other customer engagement tools is essential to ensure repeat visits and beat competition

Social Network Marketing Taking Customer Dealing To Next Level

Customer service via digital channels as we know it will change dramatically in the not-too-distant future. To date, many firms have used social media channels to provide customer service, respond to particular concerns, and resolve issues

Live Internet: The Internet’s Future In The Making

‘Live’ has now hit inflection point and is here to stay

Are Consumers Ready For A Trust-Based Community Commerce Model?

Billions of dollars have been spent in a quest to build services that move fresh food from one place to another, yet many in the business wonder if they will ever get the economics right

ESG Advertising In 2022

Consumers are now analysing different features of ESG because they now more than ever understand sustainability and responsible investments

Creative Industry Driving Economic Growth

The veritable creator economy that is fuelling a new model of internet-powered entrepreneurship is slowly growing and emerging as an industry unto itself