Video storytelling is a boon for brands as visuals elicit emotions and influence consumers' decision-making. It can also help brands establish themselves as industry thought leaders, giving them an edge over their competitors
There are five Mar-tech solutions that can help your brand stay ahead, along with examples specific to the Indian market and real-life examples of Indian brands utilising these solutions
While marketing, brands are still facing the same problems of audience overlap, low conversion rate, frequent changes in ad strategies, ad sets and audience sets, scaling campaigns without noticing the impact on other metrics, etc
Brands aren't afraid to go all out when it comes to designing and innovating fascinating and attention-grabbing films. There's an underlying rivalry among brands to create the year's largest, most imaginative standout campaign
A brand narrative uses a story to connect the brand with consumers, with an emphasis on connecting the brand's values to those of the target audience
New-age firms are thinking about having more prominent influencer collaborations to reach a considerable audience and increase brand exposure. In fact, no social media marketing strategy is complete without an influencer
Most modern marketing campaigns are now powered by data, which not only turbocharges their reach but also results in faster customer acquisition and profitability
Here are some of the trends and predictions that businesses should be aware of as we enter the New Year
Digital transformation truly is a blue ocean opportunity for every company in the technology space, helping improve products, manpower and processes
We are seeing a data-driven ‘customer-centric’ transformation of brands which is changing how products are developed and services are tailored for the customer. Have a look at the same aspects
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