Cannes@70: Zindagi Badi Honi Chahiye, Ya Lambi?

India's Creative Effectiveness Grand Prix at Cannes Lions should be the most celebrated, writes Ajay Kakar

The All-In-One CMO Of The Future

As marketing becomes core to business outcomes, the CMO must not only wear the modern marketing hat but also understand both technology & revenue functions

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry