Making Nutrition Engaging & Exciting To The New-Age Consumers

A holistic solution-led approach is what works best with this generation who are looking at experiences that are relatable, engaging, educative, and is customised and personalised to their specific needs

Nutrition, Health & Wellness Brands Experiencing An Inflexion Point: Ajay Khanna, Amway

Hence, brands in the segment have adopted a product-first approach, he observes

5 Qs With Ajay Khanna On The Nutrition Industry

Amway’s proactive approach and willingness to pivot has enabled it to survive the testing times and stay ahead of its competition, informs Khanna