Prime Video Highlights The Immersive Entertainment On Its Service

The heart-warming slice-of-life film showcases the impact great content has on viewers’ lives - from entertainment to inspiration

Prime Video Channels, hayu Partner To Offer World-Renowned Reality TV Shows

With Prime Video Channels, members get friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destinatioN

Hires & Promotions: Amazon Prime, Disney Star, VMY&R, Scibids, Goldmines Telefilms

Quick look at new hirings, promotions and people movements this week

Amazon Prime Music Launches In Hindi

Hindi is currently the most streamed music language on Amazon Prime Music

The Rise Of OTT Platforms In India

The pandemic has led to a staggering 70% increase in the number of OTT subscribers

D2C SVOD subscribers To Reach 193M By 2026: MPA

It further stated that Disney+ Hotstar, Amazon Prime Video and Netflix will have an 80% market share of subscribers and revenues by the end-2021

OTT’s Changing Definition Of ‘Family Viewing’

OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked