Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish
Beauty, cosmetics, fashion, and lifestyle are some of the top categories that capitalized on the trend
Prior to joining DYT, Dua built the IPL franchise Delhi Daredevils as its CEO
A savvy person would read the writing on the wall. The shift from influencers to advocates is already taking place. But, at its very essence, advocacy marketing is not new or even just a buzzword.
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