Viacom18's YME Cluster Strengthens Its Content Strategy

With fiction, non-fiction, sports, short-format and snackable content, and a foray in the Metaverse, the brand has its finger on the pulse

Viacom18's Anshul Ailawadi On Stepping Into The World Of NFTs

This initiative will mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectables

MTV and Ogilvy Launch ‘Memory Karaoke’ To Empower Persons With Alzheimer's

The custom-created karaoke tracks will enable the person, their family, and their caregiver to sing-along songs that hold important details about person such as their home address, name, meals, etc

Viacom18 Restructures Its Leadership Team

Ferzad Palia assigned expanded mandate as Head – SVoD and International Business, Viacom18 Digital Ventures and Anshul Ailawadi elevated to Business Head – Youth, Music and English Entertainment