Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

Influencers Fly High In The Indian Marketplace

With the explosion of the influencer community in India, we study how India is serving as a fertile market & helping brands explore newer horizons

Influencers Rise Amid Covid Chaos

Influencers and celebrities during this time are becoming saviors for the distressed. Rational, responsible or relevant?