In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts
Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach
For our series, 'Marketing Maestros', Atit Mehta, Marketing Head, Byju's shared his journey and insights into the dynamic realm of marketing
With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
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