Can AI Redefine Marketing?

In the sphere of evolving marketing, Gen AI and Analytics AI is reshaping the approach to build brand image and content generation while enabling hyper-personalisation, say industry experts

Byjus' Atit Mehta Navigates Marketing With Authenticity & Innovation

Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach

90s Advertising Laid The Foundation For Me: Atit Mehta

For our series, 'Marketing Maestros', Atit Mehta, Marketing Head, Byju's shared his journey and insights into the dynamic realm of marketing

#BWTop50Marketers: Meet India’s Most Influential Marketing Leaders

With nearly 20% of the list comprising women leaders, and sectors such as technology & digital, FMCG, Food & Nutrition & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry