Strong TV Ad Volumes In Aug: BARC

August 2021 witnessed the highest number of active advertisers and brands for 2021

Derrick Gray Joins MRSI As Vice President

Before joining the Market Research Society of India, he was working as the Chief of Measurement Science & Business Analytics at BARC India

BARC Appoints Nakul Chopra As CEO

He had joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19)

Hindustan Lever Top Advertiser In Week 24: BARC

Google Search, Firstinclass.in debut in the list of advertisers

TV Ad Volumes Continue to Grow, Highest Since 2018: BARC

The highest growth has been recorded by news channels (25%), followed by GEC (21%)

Total TV Owning Households Reach 210 Mn: Report

According to BARC India’s TV UEs 2020, 210 Mn Indian households now own a TV set, an increase of 6.9% from 197 Mn in 2018

Times Network Intents Legal Action Against BARC

In a release issued by the network, it emphasises on the unacceptable and unpardonable act of BARC, leading to huge financial losses and irreparable damage to its reputation/ goodwill

Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

BARC India To Mitigate Impact Of Landing Page On TV Viewership

The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.

BARC & Nielsen Report- TV AD Volumes In Unlock Period Surpasses Pre-Covid Volumes By 12%

The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.