NBF Urges MIB To Intervene In 'BARC's Failure To Address' Issues

The letter urges the ministry to look into the landing page metrics issue which has remained unaddressed by BARC

BARC Releases CER Data; Aaj Tak Regains Top Spot

Aaj Tak posted significant growth in daily average viewership for their Jahangirpuri encroachment coverage

BARC India Names Shashi Sinha As Chairman

He takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises

BARC India Resumes Ratings For Individual News Channels

As per these revised approved standards, audience estimates for these genres will only be released based on a 4-week rolling average, every week

Release News Ratings With Immediate Effect: MIB To BARC

The ministry has also sought the last 3 months' data to be released alongside

Strong TV Ad Volumes In Aug: BARC

August 2021 witnessed the highest number of active advertisers and brands for 2021

Derrick Gray Joins MRSI As Vice President

Before joining the Market Research Society of India, he was working as the Chief of Measurement Science & Business Analytics at BARC India

BARC Appoints Nakul Chopra As CEO

He had joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the company (2018-19)

Hindustan Lever Top Advertiser In Week 24: BARC

Google Search, Firstinclass.in debut in the list of advertisers

TV Ad Volumes Continue to Grow, Highest Since 2018: BARC

The highest growth has been recorded by news channels (25%), followed by GEC (21%)